The information campaign accompanying the approaching entry of the Czech Republic into the Schengen area was officially launched at the joint conference of the Prime Minister Mirek Topolánek and the Minister of Interior Ivan Langer on 17 July 2007.
The main motto of the campaign: FREE WAY THROUGH EUROPE
The aim of the information campaign is to provide Czech citizens and foreigners residing and/or entering the Czech Republic with all relevant information related to the Czech Republic´ s entry into the Schengen area and the abolition of checks at internal borders.
The information campaign is coordinated by the Ministry of the Interior in cooperation with other authorities preparing for the full application of the Schengen acquis (Police of the Czech Republic, Ministry of Foreign Affairs, Ministry of Transport, Ministry of Justice, Ministry of Environment, Office of the Government, Customs Administration, and Office for Personal Data Protection).
At the end of April/beginning of May 2007, public opinion poll was conducted in the whole territory of the Czech Republic and in the neighbouring regions of Austria and Germany. Its results have been taken into consideration while drafting a detailed media plan aiming at providing information to all target groups.
All relevant information will be provided gradually in the second half of 2007 and will use the following instruments:
- information leaflets/brochure
- outdoor advertisement
- print media
- TV and radio ads
Special attention is paid to the availability of information about Schengen on Internet. Within the governmental website informing about EU affairs, special section on Schengen has been created (www.euroskop.cz/schengen) which already now contains all relevant information for public. This website is interlinked with web pages of all relevant authorities involved in the Schengen preparations and is being regularly updated by their experts.
The Schengen information campaign will culminate with the media activities after the Council Decision on abolition of border control at internal borders due on 9 November 2007.