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Communication Priorities 2020

The priorities of the European Affairs Communications Department are placed in an annual report to be reviewed and approved by the Committee for the EU on an annual basis.

The Committee for the EU adopted the European Affairs Communication Strategy on November 24, 2015. It provided a comprehensive framework for the Czech government's communication activities in the field of European affairs. Its’ aims were to familiarize Czech citizens with the functioning of the EU, as well as the role of the Czech Republic within it, and to lead the debate on Czech-European policy.

The strategy designated that the long-term goals of public communication about European affairs will be monitored and evaluated on the basis of criterion set for each communication priority once a year, and will be a part of the annual update of this strategy. Essentially, the following criteria, as appropriate, will be used:

  • Primary Criterion: monitoring the change in Czech public attitude to the European Union
    • Tool: regular sociological research with standardized questions enabling year-on-year comparison and identification of trends in order to react to them and adjust the communication to current conditions.
  • Secondary Criterion: monitoring the number of individual information actions/outcomes 
    • Tool: annual activity evaluation submitted to the Government Committee for the EU, which will include a clear summary of activities performed in the previous year during the implementation of the Strategy, quantified results and year-on-year comparison. 
  • Tertiary Criterion: monitoring the public response
    • Tool: Monitoring the activities that require public response – e.g. monitoring the number of posts/questions on Facebook, re-tweets or website visits.

Concurrently, the strategy stipulated that specific communication priorities would be chosen each year based on the Czech Strategy in the EU. The strategy will, on an annual basis, take into account the current development of European integration, the situation in the Czech Republic, and possible communication priorities set at the European level. Part of this update will also be an evaluation of the strategy fulfilment in the past year and an analysis of the current public attitude towards the European Union.

The Communication Priorities for 2020 are based on the priorities of the EU Institutions, and adapted to the specific conditions of the Czech Republic. The Communication Priorities for 2020 are as follows: 

  • Peace and Security
    • EU Internal and External Security (including Czech involvement in EU military and civilian missions, EU enlargement to the Western Balkans)
  • Economic Development
    • European Green Deal
    • Prosperity in the EU (deepening of the internal market, opportunities within the digital internal market, EMU, initiatives for young people, impacts of Brexit) 
    • New Multiannual Financial Framework after 2020
    • Effective Use of ESI funds and setting of the Cohesion Policy after 2020 
  • Justice and Solidarity
    • Consumer Protection 
  • Strong European Grounding of the Czech Republic
    • Involvement of the citizens in the Conference on the Future of Europe (including basic information about EU, common values, history, culture, legal order, common currency, future of the EU, possible impacts related to the UK EU withdrawal process)
    • Czech Presidency in the Council of the EU 2022

To review the full English report, please see the European Affairs Communication Strategy 2020.

Autor: Euroskop