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Communication Priorities 2019

The priorities of the European Affairs Communications Department are placed in an annual report to be reviewed and approved by the Committee for the EU on an annual basis.

The Committee for the EU adopted the European Affairs Communication Strategy on November 24, 2015. It provided a comprehensive framework for the Czech government's communication activities in the field of European affairs. Its’ aims were to familiarize Czech citizens with the functioning of the EU, as well as the role of the Czech Republic within it, and to lead the debate on Czech-European policy.

The strategy designated that the long-term goals of public communication about European affairs will be monitored and evaluated on the basis of criterion set for each communication priority once a year, and will be a part of the annual update of this strategy. Essentially, the following criteria, as appropriate, will be used:

  • Primary Criterion: monitoring the change in Czech public attitude to the European Union
    • Tool: regular sociological research with standardized questions enabling year-on-year comparison and identification of trends in order to react to them and adjust the communication to current conditions.

  • Secondary Criterion: monitoring the number of individual information actions/outcomes 
    • Tool: annual activity evaluation submitted to the Government Committee for the EU, which will include a clear summary of activities performed in the previous year during the implementation of the Strategy, quantified results and year-on-year comparison. 
  • Tertiary Criterion: monitoring the public response
    • Tool: Monitoring the activities that require public response – e.g. monitoring the number of posts/questions on Facebook, re-tweets or website visits.

Concurrently, the strategy stipulated that specific communication priorities would be chosen each year based on the Czech Strategy in the EU. The strategy will, on an annual basis, take into account the current development of European integration, the situation in the Czech Republic, and possible communication priorities set at the European level. Part of this update will also be an evaluation of the strategy fulfilment in the past year and an analysis of the current public attitude towards the European Union.

The Communication Priorities for 2019 are based on the priorities of the EU Institutions, and adapted to the specific conditions of the Czech Republic. The Communication Priorities for 2019 are as follows:

  • Peace and Security
    • Migration to the EU, Home Security, and Strategic Communication
    • EU Defense Policy and furthering European Security Cooperation

  • Economic Development
    • Prosperity in the EU (deepening of the Single Market, opportunities in the Digital Single Market, EMU, youth initiatives, impacts of Brexit)
    • Preparation of the Multiannual Financial Framework after 2020
    • Effective Use of EU funds

  • Justice and Solidarity
    • Consumer Protection and New Proposals in this area at the European level

  • Strong European Grounding of the Czech Republic
    • Czech Priorities for the new EU Institutional Cycle 2019-2024
    • 15th Anniversary of the EU membership and increasing citizens’ involvement in the European Elections in 2019

To review the full English report, please see the European Affairs Communication Strategy 2019.

Autor: Euroskop